BEHIND THE SCENES

October 29, 2025

By Ella Grossmann

There’s nothing quite like a shoot day. Preparation begins long before the first flash. Mood boards and look books spread across the office floor late into the night, new pieces and props packed into the car, playlists curated to match the mood. Every detail is intentional, every choice designed to reveal the concept of Double Dune. 

Our latest shoot with model Jade Frino marked a defining moment in our rebrand. She translates every concept into movement, elevating each idea with confidence and precision. Behind the camera, the atmosphere shifts; the team in awe as the vision unfolds. What once existed only in a brand book now exists in front of us.

Then the editing begins, and the excitement returns. Hours slip by as we obsess over every frame, still elated with the results. The essence of Double Dune brought to reality.

To Jade,

Thank you for trusting us and translating our ideas into everything we envisioned. Your presence, passion, and ease made the day so beautiful.

Behind the scenes content on our Instagram and TikTok  @DoubleDune__ 

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